Meet Your Coach

Ann-Marie Heidingsfelder is a Senior Coach and Ken Blanchard Workshop Facilitator. Her clients experience a “connecting the dots” to improved job satisfaction, values, and business outcomes with a coaching style that incorporates heart, backbone, and humor. Coaching since 2007, she is successful with front-line managers to C-Level leaders in the commercial, healthcare and government sectors. Specific areas of expertise include leadership development, sales, management training, emotional intelligence, change management, organizational strategy, and team building. There are few challenges in management and sales or the psychology of leadership that Ann- Marie hasn’t seen before, can’t relate to or hasn’t advised on. This makes her a highly relatable and seasoned professional who applies a genuine passion for management and leadership to help organizations and their employees succeed.


Ann Marie is a Ph.D. candidate in Organizational & Industrial Psychology (Liberty University, 2022) holds an MBA from the University of Phoenix, a BA in Psychology from Boston College and an Associate Coaching Credential. Assessment certifications include DISC, 360 Feedback and EQi 2.0 for Emotional Intelligence. She has published extensively in both print and online for YFS Magazine, SalesPro Magazine, the Northern California HR Association Magazine and TrainingIndustry.com. She authored The 20 Minute Sales Coach: Improve Sales Performance & Increase Sales in as Little as 20 Minutes a Day available on Amazon. Ann- Marie is a member of the Ken Blanchard Partner Network, the Association for Training & Development, the International Coach Federation, the Northern California HR Association and the Boston College Women and Technology Councils and the Institute of Coaching, a Harvard Medical affiliate,


Ann Marie previously held senior leadership roles at GE Healthcare Finance, Comcast, Hewlett-Packard Financial Services, DELL Financial Services, and AT&T Capital Corporation. Clients benefit from her deep domain expertise and rich context in their development.


A native Bostonian, Ann-Marie now lives with her family and pets in Sonoma County, California. She enjoys running, gardening, the beach, volunteering at her daughter's high school, teaching art to grade-schoolers and mentoring Boston College seniors.

Ann-Marie Heidingsfelder improves personal and professional outcomes with a style that incorporates heart, subject matter expertise, and humor. Two decades of Fortune 500 business and leadership experience deliver rich context for thought partnership and problem-solving. Consequently, there are few challenges in sales and leadership that Ann- Marie hasn’t seen before, can’t relate to, or hasn’t advised on. This makes her a highly relatable and seasoned professional who applies a genuine passion for development to help executives succeed.

Ann Marie is pursuing a Ph.D. in Organizational & Industrial Psychology at Liberty University (2023), holds an MBA from the University of Phoenix, a BA in Psychology from Boston College, and Associate Coaching Credential from the International Coach Federation. She has published extensively online and in print. She’s a member of the International Coach Federation, the Northern California HR Association, the Harvard Affiliated Institute of Coaching, and the Society for Industrial and Organizational Psychology.

Ann-Marie lives with her family and pets in Sonoma County, California. She enjoys biking, gardening, the beach, and mentoring Boston College seniors.


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